Brand Assets

Primary Logo

Our primary logo combines our word mark, Polytrade.

Wherever possible, we aim to use our primary logo in full-color. For dark backgrounds, please make sure to use our Inverted Primary Logo.

Primary Logo

This is the main Polytrade logo. It should be used in this form whenever possible.

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Inverted Primary Logo

This version features a white wordmark for greater legibility on dark or busy backgrounds

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Monotone Logo

When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.

Monotone Black

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Monotone White

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Our Colors

Flow Purple is Polytrade's hero color.
We use Rich Black for accents.

Our Typeface: Averta

Embracing Simplicity and Versatility

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